Job Title: Online Community Manager
Position Status: Full time, salaried, exempt
Work Location: Negotiable. We have offices in Florence, Massachusetts and Washington, D.C., and are open to remote work from other geographic locations in the United States.
Posting Date: Nov. 29, 2018
Free Press was created to give people a voice in the crucial decisions that shape our media. We’re focused on transforming media and technology to help create a just society.
We’re looking for an online community manager who understands the importance of media and technology in our lives and is committed to engaging people in the fight for our rights to connect and communicate. We’re looking for a savvy social media specialist who can help take us to another level and expand our efforts. Free Press is a nimble and fast-paced organization and our digital team is always doing something to help advance our campaign work, pull off field actions, hold online events, meet our fundraising goals and engage meaningfully with our growing list of 1.4 million members.
The online community manager will help expand and deepen Free Press’ online presence and engagement efforts. This will entail working collaboratively with the program team to develop creative and captivating online campaigns. In addition, we seek someone who can engage various online communities in our ongoing and rapid-response campaign work. The person in this position will develop digital strategy, messaging, graphics and online events that inspire supporters to take action on our campaign and fundraising efforts.
The online community manager will write compelling content. This position will also develop and learn from a robust analytics program that tests various components of our online-engagement efforts and informs our digital strategy.
The online community manager reports to the digital director. This job requires a flexible schedule, including evening and weekend work during peak campaign cycles or in the lead-up to special events. Occasional domestic travel is required.
Free Press comprises two separate corporate entities, Free Press and Free Press Action Fund. Both entities share the same overall mission, office space and employees. This job description refers collectively to the two organizations under the name “Free Press.”
Coordinate and execute multi-channel social-media strategy for advocacy and fundraising campaigns. Provide strategic social-media guidance and project-management support. Key campaign tactics will include geo-targeted content on Facebook and Twitter, boosted posts and social-media ads, social-media storytelling, live social-media coverage of field events, and community management. Maintain multiple social-media accounts on a daily basis, including replying to comments, engaging with followers and building online communities of Free Press activists.
Establish online-ad campaigns: Develop and manage our online-ad strategy for all campaigns, fundraising, rapid-response activities and general brand awareness. Set up and manage Facebook, Google, Instagram and Twitter ad campaigns, and analyze the impact of these efforts.
Identify rapid-response moments and related actions: Monitor the news for rapid-response opportunities, and come up with imaginative ways to be part of the conversation.
Online fundraising: Develop and support online-fundraising campaigns to meet our annual online-fundraising goals. Develop creative ways to engage our supporters in these efforts.
Analytics and testing: Conduct and analyze regular testing to identify effective engagement strategies and messaging. Generate regular reports that show engagement and growth in online communities. Increase Free Press’ audience size and engagement metrics.
Produce online actions: Produce live social-media coverage (e.g., live tweets, Instagram Stories, Facebook Live) of on-the-ground events, such as government hearings, marches, protests, conferences or other relevant events related to our campaigns.
Racial equity: Free Press is a multiracial organization committed to advancing racial equity in our work, which includes being explicit about the impact of media and technology issues on communities of color and building alliances with racial-justice organizations.
Learning and skill development: Apply relevant advances in technology, online organizing/mobilizing strategies, and innovative thinking to Free Press’ work.
Super comfortable engaging people online and building community digitally
Extensive experience in how to leverage-social media platforms for campaigns
3+ years of directly relevant experience working with a digital firm or progressive advocacy organization
Excellent writing skills, including the ability to to explain complicated ideas in a few accessible paragraphs
Experience organizing and managing live online events, such as Facebook Live, Instagram Stories, Reddit AMA, Twitter Q&A’s, etc.
Experience working effectively on multiple projects simultaneously, setting priorities, organizing time, and identifying resources for projects as needed
Experience maintaining a campaign or organization’s social-media accounts, and an understanding of social-media metrics and best practices
Experience managing online-advertising campaigns on Facebook, Twitter and other platforms, including an understanding of online-advertising metrics and best practices
Basic graphic-design skills, including experience with Photoshop or Canva
Experience creating videos or graphics in a rapid-response situation.
Some experience using ActionKit or other CRMs
Some experience with peer-to-peer texting services like Relay
Must have a commitment to racial equity and experience working with communities of color.
Must be able to work both independently and collaboratively with internal and external colleagues and allied organizations.
Must be organized and self-driven.
Must be a team player with a low-ego approach to collaboration.
Must be able to address challenges and seize opportunities as they arise.
Must be able to develop and maintain relationships with allies from various backgrounds.
Must be a creative self-starter who is comfortable experimenting with new ideas.
Must have a personal approach that values the individual and respects differences of race, ethnicity, age, gender, sexual orientation, gender identity, religion, ability and socioeconomic circumstance.
Must have a strong work ethic, with the ability to complete work under tight deadlines.
Must be able to remain positive, tactful and composed under pressure.
Must be able to effectively navigate competing priorities and meet deadlines.
A great sense of humor and flexibility are musts.
Bachelor’s degree and/or 3 years of experience leading successful online-campaign efforts
Strong interest in media and technology issues
Excellent interpersonal, written and verbal communication skills
Attention to detail, flexibility and demonstrated capacity to operate in a fast-paced environment
Bonus skills and experience:
Fluency in Spanish
Free Press is committed to offering competitive pay and generous benefits, including group medical insurance, short- and long-term disability insurance, retirement benefits, health-reimbursement accounts and paid family leave. Annual paid time off is a total of nine weeks, including vacation, health-care leave and holidays.
This position is categorized as a “tier two” position, in the context of five possible functional classifications at Free Press, ranging from coordinator (tier one) to executive (tier five).
The typical starting salary for an online community manager at Free Press who meets the above qualifications is $55,000–60,000.
Starting salary is negotiated based on the selected candidate’s qualifications and experience.
How to apply:
Complete our online application at the link below.
This position was posted the week of Nov. 26, 2018. Applications will be accepted on a rolling basis and we encourage candidates to submit applications by Dec. 28, 2018. This search will remain open until the position is filled. The ideal candidate will be available to begin work in January 2019.
Free Press Is an Equal Opportunity Employer. We value excellence and diversity in our workforce. People of color, women, people with disabilities, lesbian, gay, bisexual, queer, transgender and gender-nonconforming individuals are strongly encouraged to apply.